Ken Robinson defines creativity as “original
ideas that have value”. By making a distinction between originality and
value, Robinson suggests that original ideas may sometimes have no value at
all. Value, in Robinson’s terms then, is something distinct from originality.
Originality cannot be intrinsically valuable, presumably because it can just as
easily be the ‘origin’ of arbitrary, destructive or pointless outcomes as it
can of meaningful or useful ones. Accordingly, if originality is to be thought noteworthy
it must first be qualified by other terms that designate its value: its “impact”, “significance”,
“rigour” etc – terms, by the way, that also form the criteria of the Research Excellence Framework.
But where does this leave originality of indeterminate value? Are we
always in a position to judge the value of something original? Do we even
recognise things as original when we first encounter them? Furthermore, is it
not one of the defining features of originality that it frequently appears
unfamiliar and is therefore easily misunderstood or rejected? And what of the
relationship between originality and tradition? Does tradition stifle or enable
originality and is originality somehow preferable to traditions which have engaged, entertained and instructed people
for generations?
The contemporary idea of originality is actually a relatively recent invention.
Shakespeare, for instance, was not thought original in his time nor is it
likely that he would have considered himself original. Originality, as we think
of it today, developed hand in hand with the notion of genius: the belief that
rare creative individuals are uniquely able to produce works without precedent,
works that show no clearly discernable link with the past and which, therefore,
must be the product of otherwise unaccountable gifts.
In antiquity it wasn’t believed that creativity had its ‘origins’ in
individuals at all. Creativity and inspiration were thought to be unique gifts
bestowed by the gods upon artisans who thus became earthly conduits
for the gods’ creative impulses. This idea of the centrality of divine agency
also permeated Christian art which was universally believed to be a representation of the
word of god. It wasn’t until the rise of the Romantic movement in the 18th
Century that the ideas of originality and genius emerged in their currently
recognisable form, often fueled by ignorance of the sources drawn upon, copied
and reworked by such “geniuses” as Shakespeare. In fact, very little is known
even now about Shakespeare’s life or education.
As another oft claimed genius supposedly wrote: “Originality is the art of concealing your sources.” Interestingly,
this quote is frequently mistakenly attributed to Einstein. In fact it was
coined by Benjamin Franklin who, as is well documented, worked extremely hard, from
unexceptional beginnings, to develop his prodigious and wide ranging skills. Equally
interesting is the fact that Franklin is often dubbed a polymath but rarely a genius.
Genius evidently takes more than simply concealing your sources – it takes
concealing all your hard graft too.
In her essay “The Originality of
the Avant-Garde and Other Modernist Myths” Rosalind Krauss discusses the
Modernist obsession with pictorial grids which she contends is a “stereotype that is constantly being
paradoxically rediscovered”. For Krauss: “The actual practice of vanguard art tends to reveal that 'originality'
is a working assumption that itself emerges from a ground of repetition and
recurrence.” Originality for Krauss is a kind of tradition, one that
repeatedly proclaims it’s uniqueness and that constantly calls upon the same
anti-referential and ahistorical forms as exemplified by the grid. Krauss’ thoughts
highlight a longstanding tension between tradition and originality. Whereas originality
demands the new, the unexpected, the novel and the unprecedented and calls for
radicalism, individuation and autonomy, tradition, on the other hand, demands
exactitude, respect for authority and the preservation and perpetuation of
customs and the hard-earned skills of refined observation and craftsmanship.
But when making such comparisons we must be careful not to dismiss the lesser
party as an unnecessary and outmoded anachronism. In his 1919 essay “Tradition and the Individual Talent” T.
S. Eliot makes the vital point that great art is only ever born of a thorough
understanding and awareness of the traditions of which the artist’s work forms
a part. In his discussion of the work of poets and poetry - and art in general
- Eliot rejects the commonplace assumption that an artist’s greatness is due to
originality and instead asserts that:
"The most individual parts of his work may be those in which the dead poets,
his ancestors, assert their immortality most vigorously. […] No poet, no
artist of any art, has his complete meaning alone. His significance, his
appreciation is the appreciation of his relation to the dead poets and artists."
Nevertheless, Eliot also warns against mindless adherence to tradition:
"Yet if the
only form of tradition, of handing down, consisted in following the ways of the
immediate generation before us in a blind or timid adherence to its
successes, 'tradition' should positively be discouraged. We have seen many
such simple currents soon lost in the sand; and novelty is better than
repetition. Tradition is a matter of much wider significance. It cannot be
inherited, and if you want it you must obtain it by great labour. " -TS Elliot.
You don’t have to look far to find that tradition is all but despised in
contemporary academia. Academia conceives of itself as a progressive and
forward thinking set of institutions and as such it is deeply committed to what
Krauss terms “the discourse of originality”, that celebrates progress and
improvement and is consequently opposed or at least indifferent to much that underpins
and sustains tradition. Evidence for this disdain for tradition is clearly
visible in a quarter century of decline and disappearance of those disciplines
most devoted to traditional practices - the crafts in particular but also in
the increasing threat to the arts and humanities in general.
And the culprit? The culprit is by no means originality itself but
rather the centrality originality plays within the sciences. Science has no
truck with tradition save for its core ‘methods’ of systematic observation,
measurement, experiment, and the formulation, testing, and modification of
hypotheses: of the Scientific Method itself. Everything expendable in science is
dispensed with or, at best, left for historians to pick over and preserve.
But in the headlong quest for originality, that infects domains far beyond
the realms of science, much is being sacrificed and not all that is abandoned along
the wayside is either expendable or retrievable.
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